- ROI- Direct mail ranks higher for direct-order purchases than coupons, catalogs,
inserts, magazines, and TV.
- 98% of consumers bring their mail into the home the same day it arrives.
- 77% sort their mail immediately.
- 67% feel that mail is more personal than the Internet.
- 64% order from mail received within the last month.
- 56% say receiving mail is a real pleasure.
- 55% look forward to discovering the mail they receive
- Consumers expect to receive business correspondence in their mail
- As a result of today's busier lifestyles, direct mail has become the new way for consumers to
"window-shop" to see what is new and considered products to purchase.
- Consumers spend an average of 25 minutes reading their direct mail on any given
occasion .
- Mail makes it possible to grab the complete attention of your targeted audience for
up to half an hour.
- Businesses can count on getting into households.
- Mail acts as a stong relationship builder between companies and consumers.
