Detroit Weekend Direct (DWD) is a powerful saturation advertising solution for advertisers who wish to effectively reach the metro Detroit market. The DWD package is delivered to homes Friday through Sunday. DWD's weekend delivery puts your printed advertising message in front of consumers when they are ready to buy. Friday/Saturday delivery to the mail box of non-subscribers utilizing the reliability of the U. S. Post Office combined with Sunday delivery using in the markets #1 newspaper, The Detroit News and Free Press, provides total saturation with no duplication through the most dependable delivery system available in the market. Target the geography you want, the weekends you want and the frequency - we provide the solution.

Target Marketing

Whether you're looking for total market coverage or targeting capabilities, Detroit Weekend Direct has a customized answer. Distribution is available at zoned, ZIP code and sub-ZIP code levels. Instead of having to saturate large areas of geography to reach your true prospects, we can help you target by providing demographics at a sub-ZIP code level. This really makes it a targeted saturation distribution at either a ZIP code or sub-ZIP code level.

Flexible Advertising Options

Detroit Weekend Direct offers variety of ways to advertise your message:

DWD Wrap: This showcase feature of Detroit Weekend Direct serves as the Wrap for carrying inserts in the weekend package. The Wrap is four pages, which is always produced in high-quality four-color and provides high impact "up front" positioning, showcase visibility, mass reach, weekly frequency and zoned targeting.

Hot Sheets (Print and Insert): Hot sheets are unique, customized products that produce cost-effective results. Detroit Weekend Direct's turn-key full service makes it easy for you. DWD provides agency-style creative design, printing, and distribution in a variety of sizes and paper stock printed with full-color availability (4/1, 4/2 or 4/4). Distribution is at the ZIP code and sub-ZIP code level.

Preprinted Inserts: Place your preprinted inserts in Detroit Weekend Direct and we will distribute your message to your target audience. Whether geography or demographics drive your distribution, DWD offers targeted opportunities. Delivery is at the ZIP code and sub-ZIP code level.

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